SEO Usability

Choose Hope

Choose Hope screenshotOne of the newest shining stars in the GravityMarket world is Choose Hope. Their site was built on the latest GravityMarket platform version and features products geared for cancer patients and caregivers. Choose Hope is dedicated to the fight against cancer and donates a portion of sales each month to further cancer research. The Choose Hope site caters to the individual purchaser, wholesalers and organizers of large cancer fundraising events. And last time we looked, Choose Hope, thanks to the SEO-friendliness of GravityMarket, ranked #1 for the term “cancer gifts”.

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DineWise

DineWise screenshotOur work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.

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Emergency Medical Products

BuyEMP screenshotEmergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!

This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gate, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering� by SKU or item number. They are also embracing the concept that “markets are conversations,� having also implemented a blog.

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Growing Tree Toys

Growing Tree Toys screenshotGrowing Tree Toys offers a website full of wonderful educational toys. Whether you are shopping by age group, gender, activity, price range or other selection criteria, the Growing Tree Toys website offers a quick and easy way to get to the items you want. Each product is also associated with specific developmental benefits and types of play so you can match your needs with the perfect toy! A fun, colorful design partnered with extensive product content, including product reviews and videos, make Growing Tree Toys the online destination for educational toy shopping.

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McConnell Publishing

Patricia McConnell screenshotThe website, patriciamcconnell.com, is the online arm of McConnell Publishing. This website is the source of dog training books and dog training tips for professional trainers and veterinarians, as well as family pet owners. Patricia McConnell, Ph.D., is a Certified Applied Animal Behaviorist and author of the popular books, “The Other End of the Leash� and “For the Love of a Dog� among others.

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PoolDawg.com

PoolDawg screenshotPoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built on the GravityMarket ecommerce platform to ensure full SEO site structure could be achieved.

Also see PoolDawg testimonial

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Rocky Mountain Cabin Decor

Rocky Mountain Cabin Decor screenshotThe home for quality rustic décor and furnishings, Rocky Mountain Cabin Décor has everything you need to decorate your rustic home, whether it’s a grand mountain-top chalet, or a down-to-earth cabin. They’ve even recently launched a blog, RusticLifeStyle.com.

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School Kids Healthcare

School Kids Health Care screenshotSchool Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.
The company migrated to the GravityMarket platform to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.

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Why Use GravityMarket?

10 Reasons to use GravityMarket

  1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
  2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
  3. Increased “New to File� Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
  4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
  5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
  6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
  7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
  8. Integrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
  9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
  10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

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Case Study: PoolDawg.com

PoolDawg Logo

  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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