Usability Merchandising

Emergency Medical Products

BuyEMP screenshotEmergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!

This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gate, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering� by SKU or item number. They are also embracing the concept that “markets are conversations,� having also implemented a blog.

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PoolDawg.com

PoolDawg screenshotPoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built on the GravityMarket ecommerce platform to ensure full SEO site structure could be achieved.

Also see PoolDawg testimonial

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Why Use GravityMarket?

10 Reasons to use GravityMarket

  1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
  2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
  3. Increased “New to File� Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
  4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
  5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
  6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
  7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
  8. Integrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
  9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
  10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

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Case Study: PoolDawg.com

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  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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SEO: RSS Feeds Increase Visibility

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

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