Usability Business Blogging conversion

Emergency Medical Products

BuyEMP screenshotEmergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!

This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gate, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering� by SKU or item number. They are also embracing the concept that “markets are conversations,� having also implemented a blog.

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PlayFairToys.com

Play Fair Toys screenshotProviding “Toys with Conscience� to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, PlayFair Toys wanted to be conscious of their online consumers and develop additional website merchandising control. Acumium rebuilt PlayFairToys.com to have as much character as their products.

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PoolDawg.com

PoolDawg screenshotPoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built on the GravityMarket ecommerce platform to ensure full SEO site structure could be achieved.

Also see PoolDawg testimonial

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Rocky Mountain Cabin Decor

Rocky Mountain Cabin Decor screenshotThe home for quality rustic décor and furnishings, Rocky Mountain Cabin Décor has everything you need to decorate your rustic home, whether it’s a grand mountain-top chalet, or a down-to-earth cabin. They’ve even recently launched a blog, RusticLifeStyle.com.

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School Kids Healthcare

School Kids Health Care screenshotSchool Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.
The company migrated to the GravityMarket platform to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.

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Why Use GravityMarket?

10 Reasons to use GravityMarket

  1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
  2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
  3. Increased “New to File� Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
  4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
  5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
  6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
  7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
  8. Integrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
  9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
  10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

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Case Study: PoolDawg.com

PoolDawg Logo

  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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Organic Chemistry

Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.

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Web 2.0 for Publishers

In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

You Will Discover:

  • Best practices for RSS usage
  • The benefits of user generated content
  • Why tagging matters for website owners
  • How industry leaders are leveraging Web 2.0
  • How social media can bump up your traffic and impressions

Download and listen to the Audio recording: MP3 (34 MB)

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News Release: Credit Demystified

Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

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