- Conversion rate increase of 27%
- 300 % increase in search engine traffic
- 15 % increase in average order value (AOV)
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Business Blogging Case Studies
PlayFairToys.com
Providing “Toys with Conscience� to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, PlayFair Toys wanted to be conscious of their online consumers and develop additional website merchandising control. Acumium rebuilt PlayFairToys.com to have as much character as their products.
PoolDawg.com
PoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built on the GravityMarket ecommerce platform to ensure full SEO site structure could be achieved.
Also see PoolDawg testimonial
Rocky Mountain Cabin Decor
The home for quality rustic décor and furnishings, Rocky Mountain Cabin Décor has everything you need to decorate your rustic home, whether it’s a grand mountain-top chalet, or a down-to-earth cabin. They’ve even recently launched a blog, RusticLifeStyle.com.
School Kids Healthcare
School Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.
The company migrated to the GravityMarket platform to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.
Case Study: PoolDawg.com
Organic Chemistry
Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.
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Web 2.0 for Publishers
In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
Download and listen to the Audio recording: MP3 (34 MB)
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News Release: Credit Demystified
Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?
Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.
The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.
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Blog & Feed Search SEO
Search Engine Strategies — San Jose, CA
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
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Search Engine Supplement: Search Optimization, Blogs and RSS Feeds: A Magical Combination
The major search engines - Google, in particular - seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …
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