Buzz Marketing

Web 2.0 for Publishers

January 30th, 2007

In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

You Will Discover:

  • Best practices for RSS usage
  • The benefits of user generated content
  • Why tagging matters for website owners
  • How industry leaders are leveraging Web 2.0
  • How social media can bump up your traffic and impressions

Download and listen to the Audio recording: MP3 (34 MB)

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