Search Engine Optimization

Generally speaking there are 3 steps to increasing search engine visibility.
The list below details these steps. The items in bold are provided as part of the build process for our GravityMarket ecommerce solution

Step 1: Get Indexed

• Crawler Friendly Website (Technical Implementation)
• Site Structure

Step 2: Be Found for the Right Words

• Content Optimization
• Navigation Optimization
• Data Optimization
• Media Optimization (Video, Images, Flash)

Step 3: Increase Importance (Natural Link Building)

• Link Bait (Blog, Rewards System, concepts with a hook, etc)
• Raise Awareness Through Advertising (Text Links, PPC, Banners, etc)
• Online PR (Press Release Distribution, Content Distribution, Social Media, etc)
• Web 2.0 / Social Media (functionality to socialize and share content)

Additional Resources

• Content Development
• Keyword Research & Strategy
• Content Optimization
• Link Building

Want more information on how to grow your website traffic and sales? Leave a comment below or contact us today at 608-310-9700, or via email at .

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