Generally speaking there are 3 steps to increasing search engine visibility.
The list below details these steps. The items in bold are provided as part of the build process for our GravityMarket ecommerce solution
Step 1: Get Indexed
- Crawler Friendly Website (Technical Implementation)
- Site Structure
Step 2: Be Found for the Right Words
- Content Optimization
- Navigation Optimization
- Data Optimization
- Media Optimization (Video, Images, Flash)
Step 3: Increase Importance (Natural Link Building)
- Link Bait (Blog, Rewards System, concepts with a hook, etc)
- Raise Awareness Through Advertising (Text Links, PPC, Banners, etc)
- Online PR (Press Release Distribution, Content Distribution, Social Media, etc)
- Web 2.0 / Social Media (functionality to socialize and share content)
Additional Resources
Want more information on how to grow your website traffic and sales? Leave a comment below or contact us today at 608-285-6600, or via email at .
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