RSS Marketing:
RSS stands for Really Simply Syndication, or Rich Site Summary. RSS is an enabling technology that puts the user in control of the messages they receive. It has been called the Ultimate Permission Based Marketing Channel, because at any time the viewer can decide not to consume your messages. The key to this channel is the content/message plan you put behind it.
RSS provides a new channel for direct marketing and measurement purposes like:
- Subscription Rates
- Open Rates
- Sales attributed to feeds
RSS feeds are powerful SEO tools as well. The syndication power of RSS can push a rich set of text links across the internet to locations that pick up on your feeds. (Be sure to visit Stephan Spencer’s blog for more information on RSS and SEO.)
As an online marketer, one needs to establish their RSS communication vehicles sooner rather than later. The goal is to engage with your constituents in a value added manner that will entice them to place your messages into their newsreaders. Be sure to stay ahead of the RSS curve and start working on your RSS strategy.
True Opt-in Marketing
RSS offers a direct channel to your customers in a way that bypasses spam filters. RSS also provides a way to syndicate your content on to other people’s websites.
Whether you have an ecommerce site or a marketing site, RSS should be part of your website’s offerings. If it is an e-commerce site, you could offer feeds of best sellers, clearance items, new in stock items, coupons and discounts, and much more.
RSS feeds aren’t just for blogs. Anything you want to deliver in an email you can and should consider delivering through RSS as well.
Netconcepts can help you with your RSS marketing strategy and with the initial implementation, feed delivery and tracking. And our RSS Feed technology provides an easy solution for generating RSS feeds from your site content and then tracking and reporting on subscribers and their usage of your feeds.
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