Holiday shoppers spent $21.7 billion dollars online during the 2006 holiday season, and these numbers are expected to grow by more than 25% this year. Here are some tips to ensure your online business is ready for the holiday rush, and that you’re tapping every revenue avenue:
Measure, Measure, Measure: The web provides a unique opportunity to specifically measure the ROI of your outbound marketing efforts. Find out what’s working, then repeat and reuse. If you’re not using Google Analytics or another statistics package to understand how your campaigns are doing, call us immediately.
Spruce up your Thank You Emails: Recent research shows that cross selling in “thanks for your order







