Do you need an ecommerce solution and shopping cart that makes finding and buying your products online easy for your customers?

What is GravityMarket?

GravityMarket is a web standards compliant ecommerce platform combining Netconcepts thought leadership in natural search marketing with dependable retail catalog operations and customer-focused product merchandising.

GravityMarket ensures that more product pages are indexed by search engines, yielding increased traffic and sales.

Retail owners gain real competitive edge with Netconcepts’ GravityMarket through increased search engine visibility and higher “visitor-to-sale” converting pages.

Testimonial

“As a newer company in an established market, it was extremely important to jumpstart our search engine listings. After working with Netconcepts and implementing their recommendations and strategies, we saw an overall increase of over 300% in our search engine traffic within the first 60 days of implementation. We are extremely pleased with our initial results and look forward to expanding our relationship with Netconcepts.”

Mike Feiman, Director of Marketing, PoolDawg

Be sure to check out PoolDawg’s Podcast with PRWeb and Netconcepts’ VP of Client Services, Jody Hartwig

(Also check out PoolDawg’s Case Study for Netconcepts)

Please feel free to contact us anytime, we welcome your feedback and inquiries.

Our office hours are 7:30am - 5:00am CST.

Madison, Wisconsin office:
(608) 285-6600
Toll-free (888) 207-1109
email:

Alternatively tell us a little bit about yourself and what we can do for you here:

Measure, Measure, Measure: The web provides a unique opportunity to specifically measure the ROI of your outbound marketing efforts. Find out what’s working, then repeat and reuse. If you’re not using Google Analytics or another statistics package to understand how your campaigns are doing, call us immediately.

Spruce up your Thank You Emails: Recent research shows that cross selling in “thanks for your order” emails provides another avenue for customers to come back and order again. Featured products or promotions can be positioned to drive more business.

Request a Catalog Emails: Ditto. Don’t forget to cross sell to customers that have completed the catalog request form.

Get Ready for Cyber Monday: The busiest holiday online shopping day is the Monday after Thanksgiving. Are your home page, top category and landing pages optimized to convert traffic into sales? Also, be sure that inventory and personnel are ready for the rush!

Run through your Product Categories and Related Items: It may have been quite some time since you took a look at product associations, especially for new products. Take a strategic look at these before the holiday rush to identify opportunities that may have been missed.

Be sure that your shipping options are clearly stated: Last year, shoppers sought out sites that could guarantee delivery right up to Christmas Day. Be sure to update your shipping options to offer as robust a plan as possible. Then display it prominently. And remember, “Free Shipping” offers can drive sales and average order value!

Remember the links: One of the best ways to improve your natural search rankings is to have relevant sites link to you. Although link building is considered a long-term strategy, the sooner you start, the sooner you’ll reap the rewards! For a quick boost over the holidays, be sure to look at primary, secondary and niche online directories.

If you have questions on our Online Marketing Checklist, contact us today at 608-285-6600 or via email at . We’re happy to discuss our strategic approach to online success.

1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
3. Increased “New to File” Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
8. Integrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

Problem

PoolDawg, an online billiards store, was in need of taking their internet marketing presence to the next level. They determined that SEO was the means to get them there.

“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.

Their original website suffered from several structural/functional limitations and relatively low conversion rates.

Solution

An initial SEO analysis document was completed and presented for PoolDawg. The analysis covered the primary aspects for best practices in search engine optimization and provided PoolDawg a blue print for optimal execution into the organic search channel.

The analysis also provided insights that a new site structure, with optimized design and Cascading Style Sheets (CSS), would benefit PoolDawg.com’s exposure in the search engines.

In order to capitalize on the SEO, structural and functional opportunities, PoolDawg decided to utilize Netconcepts’ GravityMarket Search Optimized Ecommerce Solution. GravityMarket provided PoolDawg.com an optimal site design and on a robust, scalable, software infrastructure.

“After delivering our analysis to PoolDawg, Netconcepts realized that a new site structure would do good things for their business online. We are pleased to see that our recommendation to get a new infrastructure was correct and PoolDawg is realizing the return,” stated Jody Hartwig, Netconcepts’ Vice President of Ecommerce.

New ecommerce features for PoolDawg include:

• Best practices in design and navigation, including optimal CSS files
• A stream lined, 3 step checkout process
• Estimated shipping calculated in shopping cart page
• Featured Products RSS Feed
• Enhanced Content Management System

Results

Implementation of the recommendations from the SEO Analysis yielded a 300% increase in search engine traffic.

Now that the redesign has taken effect, PoolDawg currently receives page one rankings for the targeted search term, “pool cues.”

Attention to best practices in website design, and merchandising, has paid dividends as well. Since the redesign, PoolDawg has enjoyed a conversion rate increase of 27%.

The new site design, and capabilities work to maximize the consumers’ entire shopping experience and drive them through to complete an order.

Feiman commented, “We saw an overall increase of over 300% in our search engine traffic within the first 60 days of implementation. We are extremely pleased with our initial results and look forward to expanding our relationship with Netconcepts.”

(Be sure to check out PoolDawg’s Podcast with PRWeb and Netconcepts’ VP of Client Services, Jody Hartwig)

(Also be sure to check out PoolDawg’s testimonial for Netconcepts)

Read more in-depth about how good blog content can boost organic search in this article from Inc.com here.

“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”

Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.

Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.

One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com for all your educational toys & games for all ages.

[ conversion | client admin cms | SEO ]

Visit site

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presenation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

Download and listen to the Audio recording: MP3 (34 MB)

For Immediate Release

Fortune 500 Company Adopts WordPress To Answer Credit Questions

Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

MADISON, WI (Janaury 17, 2007) Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

Countrywide Home Loans chose to work with Netconcepts because of the company’s experience developing search engine optimal sites (SEO).

“The SEO benefits of WordPress are obvious,” said Stephan Spencer, Netconcepts’ Founder and President. “‘Powered by WordPress’ is a phrase seen on millions of blogs. But one wouldn’t normally associate that phrase with any other type of website other than a blog. I predict that’s about to change as search marketers begin to appreciate the SEO benefits of running WordPress on microsites.”

Netconcepts’ own corporate site switched from a home-grown CMS to WordPress in August 2006 and showed a significant increase in traffic in the following months. Based on this experience, Netconcepts designed CreditDemystified.com to take full advantage of WordPress’ SEO power.

“We’ve equipped the site with all the SEO goodies like a tag cloud, tag pages, RSS, my SEO Title Tag plugin, and Technorati tags. One breakthrough was adapting the Ultimate Tag Warrior plugin to handle static pages, and not just posts,” Spencer continued.

The directive for Netconcepts’ website and SEO design team was simple, create a search engine optimized site using WordPress that doesn’t look like a blog.

CreditDemystified.com, designed to make credit information accessible and easily understood by visitors at a glance, has a wealth of credit related content covering credit repair to debt management. For many consumers, the topic of credit can be dull or intimidating, so the site includes fun and quick review elements such as the Credit Intelligence Quiz (CQ Quiz). The quiz provides a score, and includes useful information for participants to improve their credit knowledge.