Search-Friendly Ecommerce Today!

Grow Your Sales Online!

Do you need an ecommerce solution and shopping cart that makes finding and buying your products online easy for your customers?

What is GravityMarket?

GravityMarket is a web standards compliant ecommerce platform combining Netconcepts thought leadership in natural search marketing with dependable retail catalog operations and customer-focused product merchandising.

GravityMarket ensures that more product pages are indexed by search engines, yielding increased traffic and sales.

Retail owners gain real competitive edge with Netconcepts’ GravityMarket through increased search engine visibility and higher “visitor-to-sale

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Holiday shoppers spent $21.7 billion dollars online during the 2006 holiday season, and these numbers are expected to grow by more than 25% this year. Here are some tips to ensure your online business is ready for the holiday rush, and that you’re tapping every revenue avenue:

Measure, Measure, Measure: The web provides a unique opportunity to specifically measure the ROI of your outbound marketing efforts. Find out what’s working, then repeat and reuse. If you’re not using Google Analytics or another statistics package to understand how your campaigns are doing, call us immediately.

Spruce up your Thank You Emails: Recent research shows that cross selling in “thanks for your order

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10 Reasons to use GravityMarket

1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
3. Increased “New to File” Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
8. ntegrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

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In this presentation to The Wisconsin Publishers’ Production Club‘s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presenation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

Download and listen to the Audio recording: MP3 (34 MB)

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