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Alison Roigard Director of Online Marketing email: |
Biographical Statement
Bringing over 10 years Internet experience to her position at Netconcepts,
Alison has worked on both client and agency sides of the web fence. Her experience includes marketing, publishing and web development roles across a variety of industries.
She has managed integrated campaigns for some of New Zealand’s biggest
databases including Air New Zealand, Bank of New Zealand, the Automobile
Association and Sky City. Her skills include leveraging customer data to
gain insights for the purposes of customer acquisition, retention and revenue growth.
Alison has also been a tutor of the NZ Marketing Association’s “Practical
Email Marketing” workshop teaching practitioners how to get the most out of
email as part of their marketing mix.
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